BOHO CHIC? THE MIX&MATCH THAT INSPIRES AND CONQUERS SUMMER 2021! - Bijondo

BIRTH AND EVOLUTION OF THE BOHO CHIC STYLE

When the creative, chaotic, contrasting and unconventional concept of the bohemian meets the refinement and attention to detail of the chic expression ... the Boho Chic Style is born!

It is a fairly recent style in fashion, when the outfits of Kate Moss, Sienna Miller, Mary-Kate and Ashley Olsen, Fashion Icon of the Boho Chic style, begin to attract the interest of many fashion magazines.

We are talking about the 2000s when the word 'boho' begins to enter international magazines such as Vogue, starting to create the basis for an identification of the Boho Chic style which until then was often associated with the Gypsy, Hippie, Country and Ethnic. There is absolutely nothing wrong! There are, in fact, many elements in common, elements adopted from the Boho style in a Chic key. It almost seems that the Boho Chic revisits the evergreens of the Hippie, Gypsy, Country and Ethnic style in a fluid key without focusing on the characterizing elements: straw bags, necklaces, long dresses, fringes, floral patterns and laces, blend together without following precise rules .



Therefore it should not surprise us if the Boho Chic style is a matter of self-confidence and freedom of expression is the mood required to know how to wear the Boho Chic style well.



The boho beach life of Ibiza and the Coachella Festival have particularly inspired the birth of many Boho Chic style looks, almost to become the catwalk par excellence of this mix & match of two styles that characterize it, the bohemian and the chic . And for the same reason we talk about Boho Chic style only for the Summer Collection, making it more complicated to interpret Boho looks in Winter. In the last year alone, colours, eclectic combinations and combinations of unusual fabrics are inspiring many brands and many looks also in the Winter Collection. A new evolution therefore awaits us in magazines and catwalks around the world to better interpret the concept of freedom starting from our wardrobe!


BOHO CHIC IN 2021

12.5 million Instagram posts with #bohostyle, 8.8 million #bohochic, 1 9.1 million #boho... It's not the numbers that make us lose our heads but the audacity and desire to wear a Birkenstock with a dress long with open back in rayon viscose, to enrich our environments with lightness and solar details. The Boho Chic style in 2021 depopulates among social media, among fashion bloggers, in the collections of the most influential fashion houses, such as Dior's Cruise Collection and in all fashion magazines they write about Boho Chic.


Fashion with the Boho Chic style becomes accessible to everyone, because it does not follow conventions and the eclectic is not judged.

So while the concept of fluidity begins to find space in fashion by decoding new frontiers of style ... the concept of femininity sought and emphasized by the Boho Chic style lights up with free and romantic tones, because we all have the right to conquer ourselves!

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