In a particular moment like this in which a global emergency has changed our lives , we find ourselves re-evaluating and reflecting on small daily habits : having a coffee at the bar, going to work, having a look at new collections from passing windows, making an appointment with friend for shopping, ordering an aperitif after a long day at work, going out to dinner, hugging each other before going to the cinema.
At a time like this when normality becomes a dream we all find ourselves dealing with reality, so damn devastating, so materially inappropriate.
We try to react, to keep our lives going, to exasperate, where fortunately it is still possible, that dose of optimism that allows us to face our days with greater knowledge.
Many are actively present and protagonists in this challenge, many are still waiting for a better bulletin, news of hope and in the end we all feel a little helpless in the face of an emergency that will make history out of a story!
For us who work every day with fashion , with trends, with image, it is even more difficult to express our feelings aware of the remodulation of priorities and the importance of values.
When in 2007 Kate Fletcher, based on the principle of the 'Slow Food' movement, coined the concept of 'Slow Fashion' to propose an approach to the production and distribution of clothing unrelated to the phenomenon of consumerism, we never imagined that the same concept could now be used to violently define what the fashion industry is experiencing right now.
In their companies, high fashion brands no longer experiment with fabric games and diamond-encrusted clothes... in high fashion companies, masks and gowns are produced, the city windows are the same as three weeks ago, the fashion shows continue to be cancelled, the cost of cotton deflates for the first time and beauty is not sold.
The slowness with which beauty and creativity spread are tangible.
So we just have to consider goliardically pajamas as a must have for this spring and not stop, but look further and contemplate that phenomenon that in China they call Revenge Spending , a concept that clearly suggests our desire to reclaim these days spent at home having aperitifs on video call, evaluating the perfect pizza recipe, not knowing if it's more right to sing on the balcony or add silence to silence.
And it is probably precisely in this slowness that we must recognize signs of happiness : let's try to get excited by the wait, let's try not to give up, let's try to be fascinated by the day when we will witness a memory, let's try to improve our choices when one day, soon, we won't have any bans... and then we try to love each other even more for having lived this too!
